Digital targeting fulfills the promise of micro-targeting in a way even direct mail cannot. At the same time, we’ve witnessed a decline in the reliability of party registration as an ideology proxy. How to fix this? Robust polling and modeling from our data partners provide solutions even when clients lack resources. Through data analysis, we uncover nuanced insights that are otherwise invisible.

Welcome to Powers Interactive's webinar where we will discuss all things related to Supply Path Optimization in the political and public affairs world.

In/out lists are, like, so “in” right now. On social media, they’re a way to forecast what trends people will and won’t be fans of in the new year. So for this episode, we asked economists to predict what will be in and out for the 2024 economy. Plus, some sweet stories: an ice cream entrepreneur settles into a long-needed production facility, and Google Chrome begins phasing out third-party cookies. (But that doesn’t mean no more targeted ads.)

Our colleague Peter Ludgin had a chance to sit down with Campaigns & Elections to talk about the place for digital in lobbying, what works and what doesn't.

This episode is all about programmatic digital advertising in the political space. You’ll learn about how it works, the risks and benefits, and what new technology is doing to make it more efficient.

Our colleague Stephen Pienciak took a look at where digital audio spends are headed in politics and public affairs. Here's a hint: they are headed up.